Marshall University: Visit the Pittsburgh Steelers EMBA

As part of a tour of two days of marketing in Pittsburgh, Pennsylvania, Marshall University’s Executive Master of Business Administration visited the offices of the marketing world champion Pittsburgh Steelers (video and SOT). In addition to meeting with members of the marketing department of the professional football team, students and teachers were part of a road trip that the scope of the operation showed Steelers first-hand. While in Pittsburgh, the group also visited the marketing departments of Consolidated Energy, Renaissance Hotel, and the Gaza District Merchants Association. The purpose of the trip was to understand how our class to study business models in place we are concerned with various companies for real world management and leadership preparation.